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From Flexible Packaging to Tinplate: How Pet Canned Food Brands Achieve Dual Upgrades in Sales and Image Through Packagi

From Flexible Packaging to Tinplate: How Pet Canned Food Brands Achieve Dual Upgrades in Sales and Image Through Packagi

2026-02-06

Project Background

Our partner is a mid-to-high-end pet food brand focusing on canned wet food for cats and dogs. Previously, they used flexible pouches for packaging.

They faced three core challenges:

Poor freshness retention: Flexible pouches had weak barrier properties against light and oxygen, leading to short shelf life and easy oxidation of pet food.
Low brand premium: The soft packaging looked cheap and failed to match the brand’s "natural, high-quality" positioning.
Storage and display issues: Pouches were not stackable, taking up more storage space and having low shelf visibility in pet stores.

Customized Solution

We provided a food-grade tinplate can packaging solution with easy-open lids:
1. High-barrier material: Used food-safe tinplate compliant with international food contact standards, effectively blocking light and oxygen to lock in freshness.
2. Easy-open design: Equipped with pull-tab lids for tool-free opening, safe and convenient for pet owners.
3. Customizable printing: Supported high-definition pattern and logo printing to enhance brand recognition and premium feel.
4. Stackable structure: The rigid tinplate cans are stackable, saving storage and logistics space.
Project Results
1. Freshness improvement: Shelf life of pet canned food extended from 4 months to 9 months, reducing food waste.
2. Brand upgrade: The tinplate packaging improved product premium, with sales increasing by 15% in 3 months.
3. Cost and efficiency: Stackable design reduced storage space by 20% and logistics damage rate to below 1%.