Core Challenges

1. Freshness Retention for Craft Beer
   
   
   Craft fresh beer is extremely sensitive to oxygen. Traditional glass bottles with caps cannot guarantee 30 days of freshness, making can sealing performance a critical factor.
2. Scenario Adaptation
   
   
   The brand aimed to cover outdoor camping, takeout delivery, and other scenarios, requiring packaging that is both impact-resistant and lightweight, while also being easy to stack for transportation.
3. Visual Brand Differentiation
   
   
   The craft beer industry is highly competitive, so the client needed packaging that conveys a "fresh, artisanal, niche" brand identity to quickly attract target consumers on retail shelves.

JIMA Container Solutions

1. Material & Sealing Technology

• We used food-grade tinplate with a 2.8/2.8g/㎡ tin coating, paired with a two-component epoxy-phenolic internal coating, to achieve high-efficiency barrier against oxygen and light, ensuring stable beer flavor for 30 days.
• The can body features a 0.25mm lightweight design with reinforced rib structures, reducing weight by 60% compared to traditional glass bottles while withstanding 1.5m drop impacts to meet durability needs for takeout and outdoor use.

2. Visual & Structural Customization

• For printing, we employed 150-line offset printing + partial matte UV to reproduce the brand's hand-drawn label design, emphasizing the "artisanal brewing" texture. Anti-slip texture was added to the can body for improved grip.
• A full-aperture easy-open lid (52mm diameter) was adopted, preserving the "大口畅饮" (full-mouth drinking) experience of craft beer while eliminating the safety risks of glass bottles.

3. Flexible Production Support

• To meet the craft brewery's "small-batch, multi-run" production pattern, we activated a flexible production line supporting minimum orders of 3,000 cans per SKU, with sample lead times reduced to 5 days. This allows the client to quickly test new products and respond to market demand.

Client Value

• Scenario Expansion
  
  
  The portability and sealing of tin cans allowed Mài Xiàng Brewing's fresh beer to successfully enter new channels like camping gear stores and food delivery platforms, increasing off-premise sales from 12% to 35%.
• Brand Enhancement
  
  
  The customized packaging reinforced the "fresh, authentic" brand perception, enabling a 15% price premium over glass bottle equivalents and an 8% increase in repeat purchase rates.
• Supply Chain Optimization
  
  
  JIMA's flexible small-batch production capability eliminated inventory overstock risks, reducing the client's new product iteration cycle from 2 months to 1 month and significantly improving market responsiveness.